By Miguel Mike Medina
Photo: Barton’s
Coca-Cola did phenomenally in the 4th quarter with their earnings.
The consumer remains resilient by investing in Coca-Cola. When you have pizza, burgers, or sandwiches, Coca-Cola is the number one soda the customer mostly buys.
Pepsi supporters might disagree since both brands are rivals. Coca-Cola supporters think that the brand tastes better.
Will Coca-Cola be affected by the new tariffs? Only time will tell if the company will suffer or adapt to the new changes. It’s all about how things play out throughout the year.
Regardless, the company is off to a good start. Successful companies adapt to change whether it feels comfortable or not. Coca-Cola has been great for many years because it is willing to adapt to any new challenges that are thrown at it.
Implementing or adding more orange juice and coffee to the menu could elevate the company and increase sales and revenue.
As for 2025, Coca-Cola has very high expectations, and one of those is to dominate PepsiCo and not let it lose momentum. Coca-Cola will develop a formula to take down its competition this year.
PepsiCo will fight no matter what, and Coca-Cola knows this very well. It’s one of the most exciting rivalries from a soda standpoint. Their history of competition speaks for itself.
Miguel Mike Medina is the publisher of The MMM Journal. He can be reached at medinamiguelmike@gmail.com and themmmjournal@gmail.com
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