The Shift from PPV to Paramount+: UFC’s Future

By Miguel Mike Medina

Photo Credit: REUTERS/John Sibley/File Photo

UFC has announced a 7-year, $7.7 billion deal to stream all numbered fights and Fight Nights on Paramount+, with select events on CBS. 

In 2026, the UFC will move away from PPV and make Paramount its exclusive U.S. home. This is a big game-changer for the UFC as it moves on to bigger opportunities.

UFC President Dana White is ecstatic about this announcement. He’s looking forward to the challenge and continues to build the UFC to another level. White took the time to post about the news on X.

Could this be the end of pay-per-view? We could be seeing the beginning of the end. It’s business. There will always be changes when it comes to business. Adapting to new things is part of life. Just like cable, newspapers, pay phones, and the list goes on, we will see things that were once popular get replaced by other things.

Pay-per-view events, especially for UFC, have been impactful for many years, but now it’s time to turn the page for a new chapter. It’s a big win for UFC and for Paramount+, which is trying to remain in competition with other streaming giants. 

Miguel Mike Medina is the publisher of The MMM Journal. He can be reached at medinamiguelmike@gmail.com and themmmjournal@gmail.com 

X: @mmm_sportnfilms, Instagram: @miguel_passionforsports and @themmmjournal, LinkedIn: The MMM Journal, TikTok: @miguelmikemedina

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